Pay per click advertising, also known as PPC advertising, has been around almost as long as digital marketing itself. It’s one of the most cost-effective means of driving traffic to your website and generating high-quality leads.
However, many business owners don’t know much about PPC tactics or fail to understand how it can help improve lead generation, boost conversions and ultimately increase revenue. If you’re thinking about implementing a PPC advertising strategy, keep these seven (7) tips in mind…
