2014 was a great year for content marketers. We saw our social feeds fill up with everything from blogs, infographics and e-books, to white papers, podcasts and videos.
We created and posted more content than ever before, which has resulted in 93% of organizations now using content to market their brand.
As a fellow content marketer, I understand that you need stats to help you create powerful content that actually works. Data driven content is the only thing that people care about. It makes people sit up and listen, it adds value, and above all, it encourages people to action.
So here’s 7 stats that you need to know, if you want to be better at your job….
1. 82% of marketers who blog see positive ROI for their inbound marketing
(HubSpot)
I’m sure I don’t have to tell you how powerful blogging can be for your business, and if it’s having an impact on your ROI then it’s definitely one to be focused on in 2015.
But if you’re struggling to see the results then what can you do?
Blog content often fails to perform because it’s not something your audience is searching for. You can’t just guess at what is going to work, it needs to be relevant to your buyer personas.
Top tip: Find out what your audience is searching for in Google and use that as the topic of your blog post.
7 Powerful Stats That’ll Make You Better at Content Marketing
