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Content marketing and social media are fast becoming the core of marketing for many businesses — and for good reason. WhatsApp has clocked in more than 1 billion users, Facebook is boasting nearly 1.5 billion monthly active users; and, as of 2015, the share of video plays on mobile devices exceeded 44 percent. (That number was up 74 percent from 2014, and a staggering 844 percent since 2012.)
Related: How to Craft Your Social Media Marketing Plan
So, there’s definitely a captive audience out there. But you need to know how to effectively leverage not only the content you’re producing, but also the channels you use and the audiences you target. Trying to juggle it all around creating the content while also running a business will net you very little progress…
