Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our annual content marketing planning. Rather, the new quote should be “Simple is as simple does.”
Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection.
Let’s make things more simple in 2015!
Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy.
Sales, marketing and content creation have converged. The sooner we simplify and innovate this convergence, the sooner we catch our customers’ attention to deepening the relationship. If we are Modern Marketers (and sellers and publishers), then we should think how to connect better with our Modern Buyers in today’s digital, social, and customer-centric time.
7 Ways To Solve The Content Marketing Planning Conundrum
1. Be open to reinventing your marketing approach completely. If there is ever a sacred cow in the brand strategy room, it’s content creation – who owns it, who deploys it, who measure it? Modern Marketers need to consider killing their current approach to customer contact with relevant content. Focus on creating content that customers want to read. And, manage the right metrics to understand its business impact. Measuring content and connection success from the ground up – the connecting awareness, consideration and conversion business impact will translate into a winning business strategy.
7 Must-Read Tips To Simplify Content Marketing Planning In 2015
