Social has brought us marketers a lot of good: it has greatly increased reach and provided a megaphone where there was only a tin can with a string attached to it–you hoped someone was on the other end. But with social has come challenges, including accommodating the always-on mentality of the digital space.
More than ever before, customers are taking to social to give props, complain, or engage with a brand and its services or products. Social is where they go to speak both with your brand and at your brand, which marketers love, but that means social is also where they expect a response. Unfortunately, according to this Sprout Social infographic, customers are now waiting longer than ever to hear back from brands they engage with online. The centerpiece of this infographic is the stat that 7 in 8 social messages go unanswered by brands in the first 72 hours, which Sprout likens to not answering your phone at your place of business…
7 in 8 Social Messages to Brands Go Unanswered [INFOGRAPHIC]
