Search engine optimization (SEO) gets a bad rap among bloggers. On one hand, search engines are one of the top traffic generators for most blogs. But on the other end, there’s a false belief that writing “SEO optimized content” means stuffing keywords into paragraphs and headers, resulting in barely readable blog posts. However, that’s not what SEO is about.
At its most basic level, SEO is about showing search engines like Google and Bing that your blog is a relevant resource for people searching for information about your topic/industry. Figuring out how to relay to search engines that your website is relevant to different queries is where a lot of bloggers and marketers get lost. This can eventually lead bloggers to tactics that could potentially harm their websites…
