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The content of your email message is important, but your design is the first element that recipients will see. If you want readers to see your message instead of clicking to the next email, it’s essential to please their eyes and pique their curiosity. Here are a few keys to a winning email design:
1. Make it mobile friendly.
Two out of three emails are opened on a mobile device. Make sure that your email design is based on elements that work well in that environment. Those include large text, small file sizes for images, simplified layouts with plenty of white space, and touch-friendly buttons inside. If you use an image-based header, utilize responsive design to ensure that it shows up well on all screens…
