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Content marketing is all about creating and nurturing relationships with your customers at scale. This is true across verticals and certainly is true for the travel industry. Recently I had the opportunity to speak at the Luxury Travel Advisor’s Ultra Summit in Orlando about best practices in content marketing for the travel industry, as well as hear from top luxury travel experts like Larry Pimentel, President and CEO Azamara Club Cruises, and Peter Yesawich, Vice Chairman, MMGY Global. David Beebe, Marriott’s VP of Creative, Content Marketing and Global Marketing, summed up the opportunity for travel brands and Marriott’s own philosophy:“Rather than talk at consumers, we’re shifting to speaking with them using attention-grabbing content that adds value to consumers’ lives by providing them with information and entertainment at the right time and in the right context.”

Here are seven key takeaways for travel brands to achieve content marketing success:

7 Content Marketing Best Practices For The Travel Industry