Have you ever looked at your website and wondered if its lack of visual vitality is hampering your success?
Perhaps like me you’ve had that niggling thought that simply having a bunch of text on your website isn’t enough — after all, some people are creating amazing visuals for their sites, so you have to make your content stands out more too.
Research by BufferApp, Kissmetrics and Dan Zarella has proven that there is a continuously increasing emphasis on visuals on the web. So savvy businesses can take advantage of this to stand out and attract customers.
Visual content works well because it’s quick and easy to digest and has a greater chance of catching one’s eyes in a long stream of posts.
Visual content also significantly enhances a website’s ability to capture and retain visitor attention. Research indicates that web pages with relevant images attract an average of 94% more total views than those without. According toMoz, posts with videos attract three times more inbound links than plain text posts.
And with the increase in visual scanning that website readers must do to filter through the sheer volume of content these days, entrepreneurs and marketers must use visual content marketing more strategically than ever to attract and hold attention, especially with complex topics.
65 Visual Content Strategies to Revive Your Flagging Marketing
