Organizations all over the world are going through a digital transformation with social listening technology. From B2C, B2B, B2G, or NPO, you need to constantly be thinking in real-time. How do businesses that have been around for many decades, or even centuries, transform to embrace the now up-to-the-minute nature of digital?
In a single minute, there are 350,000 tweets sent, 290,000 Facebook updates, and 100 hours of video uploaded to YouTube – of all that content, what is relevant to your industry? Your company? Your employees? Your customers? To harness the power of all this data, you need a platform that can make sense of it all and allow you to pull out insights that lead to action. By incorporating social listening technology, people, and process into your game plan, the marketing department can become the agent of change within an organization…
6 Ways To Leverage Social Listening For Digital Transformation
