Marketers, I feel you.
Social networks are growing, but it only feels harder to reach who we need to.
On Facebook, brands have to wait until a fan interacts with their page or sends them a message before the conversation can really begin. And Twitter feeds move so fast that it’s impossible to get a valuable word in edgewise.
Our once-active fans are seeing less of our content, tempting us to look elsewhere for that precious social media ROI.
When no one is engaging with your content, it’s tough to make an impact on the bottom line. So, where else on social can we look to build an email list or make a sale?
Google+. Yes, that Google+.
We hear a lot about the importance of building relationships using social media, but what we really want to know is how to drive conversions.
Believe it or not, Google+ now garners higher engagement than Twitter and Facebook. And with a monthly active in-stream user base of over 300 million, keen niche communities, recent updates to make image sharing a richer experience and new features like Helpouts and Shoppable Hangouts (in beta), Google’s much-maligned social network is poised to serve both B2C and B2B markets well.
