In direct marketing, some basics never change; but in 2015, those basics need to be augmented with some updated insights. Erich Kominsky, CEO of US Data Corporation stated, “For every dollar spent on direct email marketing the average return on investment is $44.25. It will only get better in 2015 as marketing companies continue to develop innovations that boost ROI.”
Here are six tips that will improve your direct-mail marketing business in 2015:
1. TARGET YOUR AUDIENCE
Part of the 40/40/20 rule of direct marketing is knowing who your audience is and being able to target that audience with your direct marketing. This will save you a lot of money and increase your return on investment. Building your own list can be tedious and unscientific at best, and it’s easy to get scammed by online companies selling dirty lists full of false leads that cost you a lot of money. Make sure you get your lists from a reputable business. Consider renting a list if you don’t think your budget can afford buying one.
