Since February is the month of love we want to recognize what we’re loving about content marketing right now.
Content marketing is an evolving industry that is constantly experiencing exciting change. During the last couple years we’ve seen more companies use content to get the word out about their brand than ever before which has caused a new wave of originality and creativity in the marketing space. According to CMI’s 2015 Benchmark report, 70 percent of B2B marketers are actually creating more content than they did one year ago — that’s huge. While it can be hard to stay on top of changing trends with so many players in the game, there are a few things happening right now that are pretty awesome. In light of Valentine’s Day, let’s take a moment to recognize what we love about content marketing right now.
1. Podcasts Are Really Cool
Radio has been known to be a dying media for years now — ever since the birth of television to the boom of the Internet. However, in content marketing, what’s old is certainly new again. Content Marketing Institute has brought back radio-like storytelling with their hit podcast series “This Old Marketing Podcast.” Social Media Examiner also has a popular podcast where Michael Stelzner interviews different marketers to explore a variety of content issues. Both have big and loyal followings proving that radio is still loved by many.
