One of the most important choices you’ll make when you are ready to add email marketing to your plan is which email list technology to pick. There are many very good technologies available from which to choose. In order to find the right one for your business, you will need to answer some very important questions.
1. How Will You Use the Technology?
Are you going to send out automatic messages to all subscribers such as an ecourse, or a regular, full-featured newsletter? Exactly what are your plans with your email list technology? You need to write down a list of the ways in which you hope to use the technology so you can determine which technology fits those needs…
