A couple of years ago I was given an incredible opportunity to build a marketing department from the ground up. The truth is that I had no idea what I was doing.
Previously, I had dabbled in email marketing and web design before doing a bit of communications and branding for a nonprofit, and then I took a job as a social media marketing consultant. So I did have some marketing experience, but definitely not enough to seamlessly design and execute a complex marketing strategy while managing a team of marketers.
But those are always the most fun and exciting moments of your career, right? When someone believes in you and gives you once-in-a-lifetime opportunity to do something you might not be qualified to do on paper (even though deep-down you know you are perfect for it).
So I decided to jump head-first into my new role, give it hell and learn as fast as possible.
And overall it went pretty well. Sure, I made some mistakes, did a few stupid things and spent a lot of time figuring out stuff that now seems totally rudimentary, but I was also able to build a brand that is now well-known in our local market, create content that people look forward to downloading and set up a full-blown marketing automation system.
6 Things I Wish Someone Had Told Me Before I Built A Marketing Department
