Ok, so you set up your sales funnel – social media, email marketing, landing page, etc. Finally your customer reaches your product page and you’re done right?
I mean once they reach your products they should be so ready to make a purchase that all they need is to see a picture of your product and they’re ready to go.
Better yet, someone who finds your products through Google. They were searching for your product! What more could you need to do?
Let me dispel you of these illusions right here, right now!
There is always more that can be done to convert a lead, and your product pages are in fact the last, and possibly most important step in your sales funnel. A product page that isn’t optimized for conversions, won’t sell…
