All over the world, marketers agree – content marketing is hot! From my location in the Asia-Pacific market, I see companies increasingly exploring how they can adopt content marketing strategies into their marketing. And it makes sense. What better way to reach out to the huge number of potential customers who spend time online? No matter where you (or your customers) are located?
Modern buyers are constantly bombarded by ads: outdoors, on television, in newsprint, and through digital channels. They tend to, subconsciously, begin to ignore them. Everyone wants to buy, but most people don’t like being sold to. And yet we all like learning new and useful things regularly. That’s why content marketing may be the most reliable way to reach prospects – because they are growing smarter, and more informed. They trust only their own research. And by the time they reach out to a sales person, as much as 80% of their purchase decisions have already been made.
6 Steps to a Content Marketing Plan that Can Drive Conversions
