Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if consumers can’t remember your brand, you haven’t a chance against competitors.
While brands are constantly trying to uphold a strong visual image, the internet is notorious for uncovering small inconsistencies, many of which reside in the most unexpected places…
6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)