I always dreamed of being an author but I never dreamed that authorship would help my business so much. My story—of having a published book, a blog, and speaking engagements that turn into sales at higher prices—is just one of many.
Most of the research on how becoming a trusted authority fixes many of the problems small businesses face in their marketing, lay out an extremely similar path. The benefits of marketing yourself as an expert / authority are many and it is a repeatable process.
Before I discuss six of the most important marketing problems authority building fixes – especially for professional service firms – I want to share with you specifically how Google is hyper-focused on this concept as well.
6 Small Business Marketing Problems You Can Fix by Building Authority
