Search engine optimisation (SEO) is still important, no doubt, but much has changed over the past few years and even months. It’s true that SEO tips are usually most useful only at the time they are published since they change with every major search engine update. We also all know how hard it is to keep up with these updates (among our other marketing efforts), but it doesn’t have to feel like a hurdle you have to jump.
Some of the best practises for SEO have stood the test of time (as well as algorithms!), because ultimately, search engines (especially Google) prefer unique, relevant content. Below is a list of 6 pretty much evergreen tips for SEO’ing your blog that you are most welcome to apply and share. But first, let’s dive into why blogs are super important to your content strategy and marketing overall, to put it all into context…
