This story first appeared in the May issue of Entrepreneur. To receive the magazine, click here to subscribe.
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I’ve been thinking about some great marketing campaigns of recent months—those I might consider the “best.”
But I find myself wondering: What does best mean, exactly? Or, more simply: Is popular the same as best? If something is popular, can it also be good?
Hemingway would say no. “If you become popular it is always because of the worst aspects of your work,” he famously declared…
