If you write copy for an audience (whether in the form of an email, website or blog post) you have one job – and that’s to persuade readers to take action.
Unfortunately, that often means you’re left to assume that what you’re writing is going to do the job. But what if I told you there were a few best practices you can embrace to make writing a little bit easier?
Over the last few decades, psychologists have studied the ways in which specific words and their arrangement can impact people’s understanding of the underlying message. And since creating a clear and influential message is always the main goal, these findings can bring a little more clarity to our writing.
Let’s dive right in…
