What were you doing 5 years ago? In October of 2010, the mobile app Instagram launched onto the scene, and the mobile marketing world hasn’t been the same since. Sure Facebook has over 1 Billion users and Instagram has 400 Million active users, but its engagement is deafening, and unlike Pinterest, the ratio for men to women users is fairly balanced, with men at 51% and women at 49%, another win!
So who’s creating power ballads with their Instagram accounts in the B2C world? Let’s take a look at brands that are not only well known and easily recognized, but that are also able to successfully convey their strength and reputation in a photographic way…
