Today, I’m going to do something interesting. Perhaps risky. But, I’m going to go there anyway.
I’m going to talk about Glenn Beck, and his new network, TheBlaze.
No, I am NOT going to talk about his politics and that’s because it doesn’t really matter here. In the end, we all have a right to our own opinions and, not only that, we should respect others despite those opinions. The world is made up of all types, and especially in the world of new media, we should all be cognizant of that and respect it.
What I am going to talk about is what he has built – and what we can learn from it. What we can learn from it as bloggers, as marketers, and as entrepreneurs.
As a new media content creator, I am in awe of what Glenn Beck has built and the speed in which he did it. Seriously impressed. And there is indeed a lot that can be learned from it.
The Blaze is a news network guided by libertarian/conservative principles. He operates it completely debt free (from my understanding), which has allowed him to not be beholden to any power brokers. And due to the fact that much of the funding comes from the viewers themselves, he’s really only beholden to them. Contrast that to the other networks where they routinely have to spew talking points from their string pullers (and financial backers).
TheBlaze also has a huge blog front-end, and it is quite interesting to watch from a content perspective. But, I’ll talk about that in a minute.
Let’s get right to the lessons I think are most interesting here…
6 Marketing Lessons You Can Learn From Glenn Beck and The Blaze
