Let’s go back a couple of years.
See, a couple of years ago, the whole idea of social media automation was pretty new – and it didn’t necessarily make sense for a ton of people to be jumping on board that bandwagon.
Back then, you could manage your company’s social presence basically the same way you managed your personal one – update with whatever you want, whenever you want, all in real-time. It didn’t require a ton of time, thought, or effort. Ahhhhhh, the good ol’ days!
But DANG, things have changed – and everyone’s strategy is changing, too.
Part of it is because social media marketing just keeps getting more and more competitive – Twitter has around 271 million monthly active users now, but a few years ago, it didn’t have even half that many. That means it’s way, WAY harder to stand out from the crowd without a clear, data-driven strategy.
