In the past, the term “hack” had a very different meaning. Back then, a hack was someone who wasn’t very good at their job. They either phoned in their work every day or simply lacked the talent to do good work in the first place. No one wants to be known as that sort of “hack,” which the Merriam-Webster Dictionary defines as “working for hire…with mediocre standards.”
These days, hacks are much cooler. Instead of putting out huge volumes of mediocre work, they make the complex seem simple and the impossible seem possible. Modern hacks are most definitely our friends. (Not including those who “hack” others computers! Totally different type of hack!)
Let’s explore six content marketing hacks that could dramatically improve your lead generation and conversion metrics…
6 Content Marketing Hacks: A Cheat Sheet for Marketing Managers