One of the most important aspects to your blogging efforts is the ability to drive others to read them. Without readers, your blog won’t be talked about and if your blog doesn’t get any traffic, it’s unlikely that your content marketing will come to fruition and provide those all-important leads. Many business owners don’t really ‘get’ this, they think that simply penning a quick blog is all they need to do to increase their site’s visibility and improve SEO. This isn’t the case of course – sure the odd person may stumble on the blog during a web search, but for the most part, nobody will know that it’s there unless you shout about it.
So what can you do to make your blog more successful? Well, social media is the primary method of distributing blogs these days, and you can of course use email newsletters too, which are also highly effective. However, just because you’ve created a blog and shared it on social media, that in itself doesn’t mean that it’s going to be liked and re-shared, so it’s necessary to think a little more creatively.
