LinkedIn is the single best source of business contact information on the planet. In general, it offers the most accurate and up-to-date information about people’s jobs, duties and contact information.
It’s a gold mine of sales information, which is why nearly every B2B salesperson is using LinkedIn to prospect. And over the last few years LinkedIn has been methodically paving the roads leading to this goldmine and erecting toll booths along the way. Its Sales Navigator product has become indispensable, especially for the modern sales development rep. And like many sales products, it’s priced in a way that closing a deal or two completely justifies the cost…
6 Advanced LinkedIn Prospecting Tactics for the Outbound Sales Rep