A few months ago, we started a weekly roundup of curated stories called The Whitelist. It wasn’t a hit, so we’re pivoting.
It’s been a good opportunity to examine the content we create. It’s also a very transparent marketing lesson. We had an idea, it didn’t work and now we are re-purposing the content for something else. Below, you’ll find all of the stories we included the roundups … more than 50 of them. I hesitate to call it a failure since we learned a few important lessons about what Vero readers want. With one less article to write each week, we now have more time to create the content we know you guys love.
These articles mostly focus on email marketing, conversion optimization, copywriting, content and social media. There are a few off-topic articles but everything here is relevant and valuable to any email marketer.
As we find new must-reads, we’ll add them here so you may want to bookmark this page.
