Is a website finished once the design and development is complete, and the site gets launched? Of course not! It doesn’t matter how beautiful your site looks or how well it converts – there are always going to be changes you can make that will improve conversions further and more importantly, make you more money.
Unlike other facets of digital marketing, conversion rate optimization (CRO) capitalizes on the visitors you already have and can result in some very big, and very quick wins. I can’t emphasize enough how beneficial this practice can be…
