Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for your specific interests, which would you rather read?
The stats fuel the case for personalisation. 56 percent of consumers say they would be more inclined to use a retailer if it offered a good personalised experience, according to O2’s Rise of Me-tail study. AndExperian’s transactional email report states that personalised emails are six times more effective at lifting transaction rates and revenue than bulk email…
