Most people understand that it’s important for a local business to have a social media presence. Case in point is a survey that found that 78% of U.S. consumers’ purchasing decisions are impacted by the posts made by businesses they follow on social media.
Do you still wonder how effective social media is and whether it’s worth putting a lot of time into it? You’re not alone. One critical way to determine success is by looking at the hard numbers. Here are some good places to start:
1. Within a social media platform.
For starters, look at the number of followers you have on each platform and whether that is growing or remaining stagnant. You should also look at the conversations happening on your page. What are people responding to and talking about? How many conversations are getting sparked in a day or a week? Of course, look at the number of likes you get for your posts and which ones are winners and which are losers. Try to see patterns…
