image credit: Nana B Agyei | Flickr
For as long as any of us can remember, we’ve been relying on recommendations from family and friends for everything from cars to the best brand of toothpaste. At one time, this type of word-of-mouth review was simple and straight-forward. Then, technology entered the picture, the way we interact with one another changed drastically and it became easy to discount the human aspect of marketing and business.
In our tech-driven world, people are more widely connected than ever. It’s not just about creating messages — it’s about delivering real human experiences to the masses. Smart marketers and business owners who can figure this out are the ones using the most influential form of information consumers rely on when making purchase decisions: word-of-mouth marketing…
