Honestly, I don’t enjoy when B2B blogs sacrifice relevant content for the sake of being pop-culture relevant.
But here’s the thing: we interviewed dozens of B2B product marketers last quarter, and the most common barrier to success was this: “I have to navigate departmental politics—kind of like Game of Thrones.”
B2B product marketers are the glue that holds together product, marketing, and sales to ensure a smooth and successful product launch. So naturally, they often fall into the role of cross-departmental bridge-builder—or referee, depending on who you ask…
How a Top Product Marketer Navigates Office “Game of Thrones”
