Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on the planet and that number isn’t slowing down (more here). Just thirty years ago that number was zero. On the receiving end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls-to-action. Do you have strategy to break through the noise?
Mobile devices play a central (and growing) role in our lives. Once relegated to voice communication and text messaging, these devices are used for everything from monitoring our health, teaching us foreign languages, to decimating our productivity (I’m looking at you, Candy Crush!), and much more.
For today’s marketer, this represents tremendous opportunity, but also enormous challenges. In a world increasingly filled with noise, marketers face the challenge of consistently delivering compelling and meaningful content that drivesengagement with their customers.
So how can a savvy marketer consistently deliver meaningful (dare I say, magical) experiences in this strange new world? I’m glad you asked…
