This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen.
This particular duet consisted of a male and female, who used their genders to garner a sense of rivalry in the room. “Ladies, can we get some Taylor Swift requests going tonight?” the woman yelled into the mic. Next thing you know, a $5 bill was placed on the piano with a Taylor Swift request. “Gentlemen, let’s get $6 up here for some Guns N Roses! Let’s stop this fan-girl nonsense!” Seconds later, men were racing up to the stage. This battle between the men and women went on for nearly 15 minutes, with people putting as much as $30 for their gender-stereotyped song to be played.
What I found most exciting among all of this was the way these two used mindgames to bring in money. Those performers used psychological triggers to create this sense of rivalry in order to get the audience to take their intended action.
You might be thinking–”That’s manipulation!”. Not necessarily. Those were grown adults who, despite probably having a few drinks in them, were all well aware no real battle of the genders existed. They wanted to take part in this imaginary competition because it was something that they enjoyed to engage with. You can provide a similar experience for your customers–even if you can’t sing.
5 Ways to Improve Your Marketing Using Conversion Psychology
