Partnership marketing has long been a core strategy for professional services firms seeking efficient ways to both grow and increase their profitability. For startups that may be on the cusp of a hot service innovation but lack market visibility and credibility, partnerships with established companies can provide much needed early recognition. Even for large businesses with established brands, partnerships can be extremely beneficial, particularly in building visibility around a new direction for the brand.
And by partnership marketing, I’m not talking about simply sponsoring events. While sponsorships can certainly get you in front of the right crowd and might even generate a few leads here and there, they’re more costly and less effective than partnership marketing that is more project oriented…
5 Ways To Generate Quality Leads Through Partnership Marketing
