Content marketing is big. Really big. You won’t believe just how vastly, hugely, mind-bogglingly big it is. And that creates an equally big problem for content marketers – how do you make sure your content gets noticed?
The reason consumers are currently so open to content marketing is because good content isn’t designed to sell – it’s designed to educate, empower or entertain the person consuming the content. Typically, the end goal for the business is to generate awareness and establish trust. But as more marketers continue to produce more content, we’re inevitably going to be flooded with uninspired and remarkably average content…
