How can you improve your marketing technology skills without sacrificing your day-to-day work? Columnist Erik Bratt has some tips.
A former boss of mine once opined that all marketers are “technophobes” — arguing that if technology applications were not extremely simple and easy to use, then, in the words of iconic New Jersey movie gangsters, fuggedaboutit!
While I think many marketers tend to be creative types, I have seen a concerted effort by marketers to better understand and leverage technology, especially measurement tools.
Is it enough? With “martech” (marketing technology) all the rage and endless talk of how the CMO technology budget will soon surpass that of the CIO, marketers can ill afford to harbor any secret anxieties about using technology.
Now, more than ever, marketers must embrace their inner technologist and leverage technology as a centerpiece of their overall strategy.
While this sounds great, an important question remains: How can marketers improve their technology chops while still doing their day job? Should they start hanging out in the engineering department, or pick up a copy of “The Pragmatic Programmer” for their bedtime reading?
I asked several respected marketers for their practical advice. Here are five ways marketers can enhance their knowledge and use of technology:
