How do you attract potential customers?
You could try to create some sort of viral video in which you and 20 friends suddenly start dancing in the middle of a crowded mall.
You could create the next killer product that everyone must have and suddenly become so rich that you heat your house by burning piles of hundred dollar bills.
You could buy an email list from a shady dude in Nigeria and start blasting out more emails than LinkedIn.
But the odds are high that the only person who will watch your video is your supportive mom, and you’re definitely not Steve Jobs. And your business hasn’t sufficiently tanked that you’re willing to stoop to LinkedIn levels…
