Short on time to create new content for your email subscribers? Read on for five ways to spin blog content into engaging emails.
Do you have trouble coming up with great content to use for your email marketing? If so, then consider ways to integrate your current content marketing efforts (blog posts, guest posts, etc.) into your email. In this post, we will show you five that will help boost your email marketing strategy and get more mileage for your content simultaneously.
1. Share Your Posts in a Newsletter
If you want to create a consistent email schedule with your subscribers, newsletters are the obvious solution. You will get into a routine of creating a newsletter weekly or monthly (weekly for best results) and your subscribers will begin to expect to see updates from you on a consistent basis.
You can utilize your blog content to create valuable, informative newsletters without having to create a new piece of long-form content. Simply find a great newsletter template from your email marketing service provider and plug in your latest blog content. You can use your newsletter to promote blog posts on your website as well as blog posts you contribute to other industry publications.