Ask any B2B marketer about their top content marketing challenges, and they’ll likely say, “finding the time and resources to get it done”.
This problem can be even harder if you have a small, in-house marketing team – or if you’re a marketing department of one.
But even though you have a small team, you’re likely under pressure to produce more and more content. According to the 2015 B2B Content Marketing: Benchmarks, Budgets, and Trends – North Americas report, 70% of B2B marketers are creating more content than they were last year – with 42% publishing daily or multiple times per week.
5 Ways Small B2B Marketing Teams Can Win at Content Marketing
