Storytelling for brands is a hot topic for PR and marketing pros, and with good reason. Our brains are more stimulated and engaged when we listen to stories, according to The New York Times .
However, the rise of brand journalism means we no longer have to fight to see our stories in print. Many brands are publishing content on social media platforms or their own company blogs that attract many eyeballs.
“Why do we have this mentality that in order to get our story out, we have to have somebody else tell our story?” Mark Ragan, publisher of PR Daily, asks…
