One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead.
While all marketers have the ability to use these tools effectively over time, every project has a beginning. Planning rollout and training strategies, building systems integrations, updating websites, planning and developing content, cleaning data—these can all be critical tasks in the early days of implementation.
When you’re on this exciting new journey, there are many things to do, but there’s one thing you shouldn’t do—panic! Here are the top five vital moves for getting your business organized and prepared for the road ahead:
5 Vital Strategies for a Successful Marketing Automation Implementation
