If there’s one group that’s well-versed in developing large and loyal audiences on Twitter, it’s bloggers. They do, after all, have a content strategy built into their title — ahem blogging — which means that even when they’re promoting their personal brand, it’s more likely to be with content that their followers find helpful or otherwise more interesting than, say, a random company selling bar soap.
Bloggers who want to be successful have a kind of urgency to directly engage with, build and look after their following, as there’s really no better way to attract visitors to their sites. (Can you imagine a blogger running a TV campaign ad, particularly before they’ve had any measure of success? Yeah, no).
But of course, not all bloggers have thousands of followers, so, what separates the superstars from those that hover indefinitely in the middle of the pack?
Let’s take a look at a few bloggers and their Twitter marketing tactics who really knock it out of the park to see if we can’t glean a lesson or two.
