The marketing world has become increasingly complex. In fact, a marketer’s role looks entirely different than it did even five years ago. In response, a new breed of marketer has emerged–one who is ready, and willing, to thrive in a global, collaborative network.
Next-gen marketers have plenty to teach about the modern business climate and how to flourish within it. So whether you’re looking to transform your existing marketing team or staff a new group of forward thinkers, here are the five defining qualities of next-gen marketers that you need on your team:
1. They speak a digital language: Next-gen marketers are fluent in the language of digital technology. They know how quickly the industry changes, and they put pressure on themselves to stay abreast of these changes.
Having the tech-savvy creativity to engage in intelligent and productive conversations with your technical teams also is crucial. Technology is inherently impersonal, but next-gen marketers know how to connect technology and the human experience. They can pinpoint the benefits and drawbacks of new technologies, and implement the ones that provide the best customer experience possible.
2. They’re constantly testing and learning to perfect the customer experience: Rapid experimentation, measurement, and constant iteration are essential to success. Drafting and incubating new ideas are telltale behaviors of next-gen marketers.
Next-gen marketers are action seekers who are excited to get on the ground floor and relentlessly test and improve. Any brand can roll out a plethora of product features at a given time to better serve its customers. But a test-and-learn approach allows you to test-bed new concepts to see what resonates with your audience. It’s a platform for experimentation that removes individual egos from the process as much as possible.
