Hot on the heels of last night’s successful event on ‘How to build a brand and client base’, Constant Contact Solution Provider, Kathy Ennis, offers her top tips on the power of email marketing, based on years of experience in perfecting ways to find, nurture and retain clients and contacts.
Over the years I have built up a whole collection of hints and tips that can help make email marketing campaigns more successful; here are five you may find useful:
1. Be Consistent
Ensure your messages are regular, have a strong and recognisable look and contain content that is appropriate to your business and of interest to customers.
Regular communication with recognisable and compelling fonts, colours and images will reinforce your brand message and identity. This will build brand recognition, trust and loyalty among your readers.
