Even though we’ve been all skeptic (quite rightfully so judging from a few of Google’s miserable attempts to enter the social media business), Google Plus is still alive and even thriving. In many industries (Travel, technology, business), it’s even rocking!
In my experience (and I am in one of the most popular Google Plus niches: Search and social media), Google Plus has a huge potential of connecting you to influencers and sending traffic to your site.
Here are a few things I’ve found:
- Google Plus posts have a much longer life span than Twitter updates (especially for visual content)
- Google Plus lets you better target your updates than any other social network (Thanks to circles which are surprisingly working)
- Google Plus posts may give your Google search visibility (in personalized results: Your friends will often see you photo and your update when searching Google). This results in even longer life span: Sometimes I see my one-year-old update suddenly get new likes!
- Google Plus can send a good traffic to your site (Not as good as Google, in some industries not as good as Facebook and Pinterest, but definitely better than Twitter)
- Google Plus updates can rank in general Google search results that make their lifespa enormous. Sometimes I get plusses for Google Plys updates that date back to two years ago!
All in all, Google Plus is definitely worth investing your time into. And here are a few tools to help:
5 Tools to Build Following and Increase Interactions on Google Plus
