Benefits of marketing automation cannot be overstated. One simply cannot ignore the positive impact on business process, lead management, marketing ROI, staff efficiency, CRM performance, and sales have been endorsed by studies and surveys. 78% marketers believe marketing automation systems were key contributor to their revenue growth. 63% companies that have outgrown their competition credit it to data-driven marketing with an automated process.
Having said that, we also find studies indicating that not every marketing automation exercise went that successful. There are cases when companies invested in automation systems but ended up in a loss. The following 5 tips are meant to provide you some ideas about how to improve your marketing automation and obtain better results…
