Email marketing provides a huge opportunity for business growth when done correctly, so I wanted to put together a list of tips that you can easily adapt to your strategy. These are all designed to help you improve performance, engage more of your subscribers and ultimately increase the number of leads, sales and revenue you generate from your email marketing efforts.
1. Focus on list quality rather than the number of subscribers
Simply collecting emails isn’t going to translate into more growth and profits for your business. Would you rather collect 2,500 emails of consumers that aren’t really interested in what your business offers or would you like 250 email subscribers that are going to open your emails, engage with your content and potentially click over to your website and develop into a lead or sale?…
